2016 – Ongoing Freelance Writer
Clients include: Stink, Smuggler, Merman, RSA, Rattling Stick, Google.
2010 – 2016 Leo Burnett London – Creative Director
Clients included: McDonald’s, Samsung, BITC, Amnesty International,
2008 - 2010 BBH London – Creative Director
Clients included: Barclaycard, ITV, Barclays, Robinsons, Audi.
1999 – 2008 DDB London – Creative Director
Clients included: VW, Harvey Nichols, The Financial Times,
The Guardian, Marmite, Heals, Lurpak.
1995 – 1999 FCA! London – Copywriter
Clients included: The Wales Tourist Board, The Children's Society.
Over the last 25 years, I’ve worked for some top agencies, such as BMPDDB, BBH and Leo Burnett. I’ve also freelanced for some top agencies, such as W&K, Mother, Buzzman Paris and Saatchi & Saatchi, as well as doing some interesting projects for the BBC and Google.
The same thing has always motivated me; making great work. Whether it’s writing it myself, or as a Creative Director. I’ve won a fair few awards at all the major advertising shows, including D&AD, Cannes, The One Show and the Clios, for clients such as VW, Harvey Nichols, Lurpak, The Guardian, McDonald’s, The Financial Times and Marmite.
My most recent full-time role was at Leo Burnett, as Creative Director of the McDonald’s account. In 2015, McDonald’s was awarded Client of the Year at both the British Arrows and Cannes.
After 5 years at Leo Burnett I decided to return to freelancing, as it allows me to work outside of traditional advertising while doing the thing I love most; writing.
In 2020 I became a founder member and Creative Counsel of Orange Panther Collective, a full-service agency, which offers clients bespoke teams of strategists, creatives and producers, operating entirely remotely.
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